1908: The Vital Question Cook Book, Being a Discussion of the Food Problem and Its Relation To Health and Happiness including a Comprehensive treatise on the principles of cookery with practical and economical recipes for making simple, palatable, and nutritious SHREDDED WHEAT DISHES.
The Natural Food Company
Niagara Falls, N. Y.
What is Shredded Whole Wheat?
It is the whole wheat, steamcooked…the swollen, softened kernels are then slowly fed into a drying or “conditioning” machine, which removes the excess of moisture which remains after the cooking process and which must be eliminated before the wheat is ready for the shredding machines…wheat kernels are caught between…rollers and drawn out into fine, porous shreds, which drop upon an endless chain, laying layer upon layer, until the thickness of the biscuit is formed, when the long band of white filaments is brought to a cutting device which separates them into oblong cakes, and drops them into a pan holding forty-eight biscuits….The process of making Triscuit, the shredded wheat wafer, is even more wonderful….
Unsolicited Letters of Gratitude and Appreciation
- I have been living almost exclusively for the past four months on two SHREDDED WHEAT BISCUITS at a meal, three times a day, and have gained about twenty pounds in that time, and now feel better than I have for years…. — T. V. Henderson, Villa Rica, Ga.
- I am a SHREDDED WHEAT eater. SHREDDED WHEAT has been the base of my living for the past three years. I have eaten it three times each day, and eat three or four at each meal and nothing ever tasted so good to me in all this world. I have gained steadily in flesh from the first. Am fifty year old and have never worked harder than during the past three years. — Mrs. H. W. Reed, Shiocton, Wis.
- …Last November I weighed 150 pounds, and now after four months’ use have gained twenty pounds, weighing 170. Previous to my discovery of your product I was hunting for some remedy suitable to my supposed ailment. My friends now exclaim, “How fat you are getting,” “How well you look.” I eat very little meat, my main meal is breakfast, as I am employed nights. This meal consists of five SHREDDED WHEAT BISCUIT and about one quart of hot milk, the BISCUIT being sprinkled liberally with sugar…. — C. L. Nordholm, Geneseo, Ill.
47-page booklet.